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Cinema: Hollywood plays the nostalgia card


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Hollywood is banking on historical superhero performers to relaunch their franchises. The exploitation of nostalgia works beyond expectations.

Wednesday, January 26, for the first time, three of the actors who wore the blue and red costume of Spiderman on the screen spoke together, on the last film of the spider-man. Tobey Maguire, Andrew Garfield and Tom hollandthree generations grouped together in the same production, delight fans. “One of the things I enjoyed doing the most was going online to see the reactions of the fans when the scene where Andrew and Tobey appeared on the screen”says Tom holland.

If he knew that people were going to like it, he never imagined that “it was going to be as huge as that”. Released at the end of 2021, the film is now the sixth feature film most profitable of all time with nearly 1.7 billion dollars in revenue, even though it hasn’t even been released in China yet. But playing the nostalgia card is an ingredient to handle with precision to please the fans.



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