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Decoding phenomenon of Japanese cars and Korean cars

For many Vietnamese 8x generation or earlier, Japanese car is something familiar, safe and reliable.

Recently, on forums, more and more groups of people boycott Japanese cars and Korean car enthusiasts, especially since Toyota Cross was sold by dealers under the “beer with peanut” style. Many people read and think that it is a way to borrow the wind to break the culture of sales brothers. However, if you think about it a bit deeply, this part of borrowing the wind to break bamboo shoots is not necessarily correct or only partially correct.

Vietnam is a rapidly developing country. In October 2020, the IMF, after recalculating Vietnam’s GDP, forecasted that we would rank 4th in the ASEAN region right in 2020, higher than Singapore. Of course, the total GDP is high because of the greater population, their income per capita (GDP per capita) is still 10 times higher than that of Vietnam. But that is why it can be seen that the population with average income or higher in Vietnam is quite large and higher each day. This is the class that 5 years ago, they were poor, even when motorbikes had to think about which one to match, now they can easily buy all kinds of motorcycles, including SH and in their own account. About 500 million VND poured up.

Five years ago, when Japanese passenger cars were still dominant, this class could not afford to ride a car. A car is something out of reach, if there is a huge asset. High import tax and component tax make car prices in Vietnam always 2-3 times higher than in the US. At that time with popular cars, durability and reliability are the core values ​​that anyone who buys a car puts on first.

Japanese cars with their reliability, less breakdown, plus the advantage of being in front of Korean carmakers, with many service agents nationwide, components can be found easily at any place. Any province or city – the Japanese car company at that time had no rival. Five years ago the group buying a well-off car would probably run Camry, Altis, RAV4, Prado, Accord, Civic, CR-V and a large part will buy a car to both run family and run services like Vios, Fortuner, Innova …

Nowadays, a large part of the old class who could not afford a car, now has more than 500 million, they do not belong to the two upper classes. They really need a car to express themselves. Even this is the class that likes to show off the most, now it’s getting more and more crowded. I estimate that in the next five years, this class will still account for 60-70% of the demand for buying new cars in Vietnam. These people do not need to use a service vehicle because they mainly go to work as a company, sometimes go back to their hometown, or go on picnics. With high wages in big cities like Hanoi and Ho Chi Minh City, saving 500 million is not too difficult. And Korean cars have arrived, this is a very good solution for them to express themselves, while Japanese cars have higher prices than Korean cars because of their brand values ​​as well as their quality.

Whatever you say, Korean cars have not been able to surpass Japanese cars in terms of persistence, persistence, long degradation. But most of these consumers do not use cars to run the service and go to families but need to be too persistent, so the Accent, Cerato, Tucson have captured the target. With the Korean car assembly factory in Vietnam, the initial price is very cheap, the warranty policy is even up to 5 years, which is new for Vietnamese people, the sample form tends to follow the German car is interior and exterior. Beautiful, many top options in each segment, gradually, Korean cars have gained the trust of this elite with the most demand for riding.

Currently, as the analysis of these Korean riders mainly makes the company have more free time than Japanese car drivers, a part is still very busy with service running, the good old part runs the Camry, Prado, CRV, RAV 4 they also had a lot of money to get into a luxury car and did not have time to go to forums to comment on this and that.

So the trend on the forums is on Korean car riders and will probably stay that way for another five years. But after 5 years, it may be different, a part of the brothers riding a Korean car will have more money, then they will no longer find Korean cars interesting, they can get into a Korean luxury car or even buy a car. Japan imports them because they know that many Japanese cars supplied to the Vietnamese market are of poor quality. The only problem that the department is following the movement is to boycott Japanese cars or to be more precise, Toyota Vietnam, I think it is not fair.

No one denies the quality of Japanese cars. Korean cars, although colorful and sleeker, are not as good as Japanese cars. Japanese cars have a thin shell (like Vios / Innova), but the quality takes a long time. Running for five years, the car’s design, ruggedness, paint color, and plastic interior are still better than Korean cars running for the same time, even Korean cars only 2-3 years. Because of such a Japanese car, their prices are higher than Korean cars, which is not difficult to understand, but they are being scorned by the Korean car brothers. Cutting the thickness of the tires also reduces costs to increase competitiveness, even serving a pragmatic purpose that is the nature of Japanese cars from the past to now as to save more fuel while Vietnamese roads can not. We do not have a lot of high speed, highways like Hanoi – Hai Phong have only a few roads but also a few cars run over 100 km / h if they are not luxury cars.

The fact that many brothers and sisters in the movement use words such as corrugated iron boxes, saints to show Toyota that we are expressing our own culture is not good, every Toyota car is not good, type of advice “you buy a car Anything is fine, except for saints, flip-flops … ” I think in the next few years when Vietnam’s GDP gets higher, gradually Japanese carmakers will be forced to bring world-class cars, if not, it also means they kill themselves. .

Think Toyota / Honda … they are also grasping the situation very quickly, after all they are the leading car manufacturers in the world. In addition to bringing a higher standard vehicle to Vietnam such as the Toyota Cross recently, the control of dealers selling “beer with peanuts” should also be paid more attention by Japanese automakers, especially this time. Likewise, Honda motorbikes are still in the upper hand, but the boycott of Honda motorcycles is entirely possible in the near future if the “beautiful” sale still occurs.

This article I would like to mention popular cars, not to luxury cars.

Readers Tuan GL


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