DECRYPTION – French football clubs are looking for a way to diversify their income and to depend less on TV rights.
Olympique Lyonnais has shown the way. The only French football club to own its stadium, it is in the process of being imitated by Montpellier HSC, Stade Brestois and Nîmes Olympique which will, in the coming seasons, leave their municipal stadiums for new enclosures financed 100% by private capital.
Living under the infusion of TV rights – which have been renegotiated downward since the defection of broadcaster Mediapro – French football clubs are looking for a way to diversify their income while being more attractive to supporters and players.
The Lyon model is being followed
Monday, Laurent Nicollin, boss of Montpellier HSC (9e Ligue 1), presented the outlines of its new stadium. The price of this development, which promises to be inaugurated at the end of 2024, oscillates between 150 and 180 million euros. “We do not invest alone. The Holding Nicollin will create a company with FDI, Holding Tissot, GGL (regional promoters-developers, NDLR), Oc Santé and the architect François
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