After the move to reduce prices to increase competition, Ford Vietnam confirmed it would stop production of Tourneo this June.
Launched two years ago, Tourneo soon broke up with the Vietnamese market and has no plans to return. Representatives from Ford said Tourneo will stop the production line in June. With the current sales momentum, the amount of reserved cars is enough to supply the market until the end of the year.
Tourneo vehicles sold and about to be sold on the market are still under warranty and maintenance in accordance with Ford’s policy. According to the dealer, the car is still available and available in all colors, the proposed selling price is reduced by 40-60 million compared to the listed price of the two versions (999-1,063 million VND).
Tourneo is Ford’s large MPV line with 9 seats, smaller in size than Transit, equivalent to Sedona but with a larger height and losing in length. In the large MPV segment in Vietnam, in the past, there were many models from popular to luxury such as Honda Odyssey, Toyota Granvia and Alphard, Peugeot Traveler, Mercedes V-Class.
This segment sees stiff competition when Odyssey has been terminated, and Tourneo is coming. Ford said that the Covid-19 translation caused the tourism industry to decrease, the demand for travel was not high, affecting sales. The company’s representative also said that the inferior sales were not the main factor because Tourneo focused on the tourist and hotel segment. If the situation stabilizes, it is not excluded that the Tourneo will be resold. Another group of MPV customers are modern families who need a large car to go out for the whole family. However, the large height is a problem in some apartment basements.
Tourneo car uses an automatic transmission with a 2.0 EcoBoost petrol engine, for a capacity of 203 hp and 300 Nm of torque, accompanied by a 6-speed automatic transmission. However, the car does not have an oil engine that is more suitable for service. Interior and exterior design is not too eye-catching for many home users.
Currently, Tourneo’s sales are not too good with only 340 units sold in 2020 and 44 cars in the first quarter. While the direct competitor Sedona sold 394 units in the first quarter, nearly 10 times more.