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Genuine Rolls-Royce dealer in Vietnam ceased operations


Rolls-Royce Motor Cars Hanoi stopped working after 7 years as the exclusive agent for British luxury car manufacturers.

Information released by this company today (October 13), with the reason that the agent’s operation is not as effective as expected by its partners in Vietnam, Regal Auto Joint Stock Company as well as Rolls-Royce Motor. Cars Limited UK.

The whole service benefits of imported genuine vehicles are guaranteed and are not changed. Regal Auto Joint Stock Company continues to provide warranty and maintenance services for these vehicles until the manufacturer appoints a new dealer or ends the warranty and maintenance period, whichever comes first.

The Phantom of the Orient, the first Rolls-Royce bespoke in Vietnam. Image: Nguyen To

Rolls-Royce Motor Cars Hanoi opened in August 2014, a year after announcing its partners in Vietnam, with a showroom at Ly Thuong Kiet, Hoan Kiem district and a service workshop at Nguyen Van Linh, Long district. Record.

Mr. Doan Hieu Minh, Chairman of Regal Automobile Joint Stock Company, was born in 1978 as Chairman of Rolls-Royce Motor Cars Hanoi. In addition to car business, Mr. Minh also owns An Xuan company, which operates in the fields of mining, commerce, real estate, media and is a car enthusiast.

The product introduced at the opening event was the world’s only car model, exclusively for a Vietnamese customer, the Rolls-Royce Phantom EWB cost 30 billion VND at that time. The company also announced the prices of distributed cars, such as the Phantom usually priced at 26 billion VND, the convertible version of the Drophead Coupe 30.2 billion VND, or the Phantom Coupe for 28 billion VND.

As of 2014, there are about 100 Rolls-Royce units in Vietnam, but only a few are genuine. The super luxury brand was then looking to the service segment rather than being able to immediately sell the new car.

In October 2015, Rolls-Royce introduced Phantom’s version of the Phantom Fire ordered by a customer in Hanoi, also the second model of the Bespoke program to Vietnam, after the Phantom parcel “Eastern Sun” (Oriental Sun) of a hotel giant.

After a year of presence, Rolls-Royce achieved satisfactory business results, gradually attracting all customers from non-genuine importers. Up to now, there have been hundreds of Rolls-Royce rolls in Vietnam, including its latest product line, Cullinan super SUV priced at more than 32 billion VND for the standard version.

The dealer shutdown also raised questions about the next distributor of the British car brand. Worldwide, Rolls-Royce is a sub-brand of BMW, yet the two brands operate independently. Information about the next distributor of Rolls-Royce is still open.

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