The Korean automaker is trying to build an image of being a major player in the electric vehicle industry, especially thanks to its sub-brand Ioniq.
Hyundai will kick off in the European market with three new all-electric models, with all three expected to sell within the next four years. The first model in the range is the Ioniq 5 – a mid-size crossover based on the 45 concept.
The Ioniq 5 will launch in Europe in mid-2021, followed by the Ioniq 6 sedan in 2022 and the Ioniq 7 SUV in 2024. All three vehicles use the company’s new electric structure, e-GMP (electric Global Modular Platform).
Michael Cole, president and CEO of Hyundai Europe said: “In a short period of time, we have the potential to become Europe’s largest electric vehicle supplier, especially with the new line of products under the Ioniq brand. “.
Cole estimates that Hyundai will sell as many as 60,000 zero-emissions cars this year, one of the largest suppliers in Europe.
Hyundai decided to make Ioniq its own brand “to meet the needs of the fastest growing market”, as well as to accelerate to be a leader in the segment – a giant goal.
Together with two sub-brands, Kia and Genesis, Hyundai hopes to sell a total of one million battery-electric cars by 2025, or 10 percent of the electric vehicle market share.
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