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Lexus regained the throne of sales at home


JapanTaking advantage of Mercedes’ stepback in the first quarter of 2021, Toyota’s luxury car maker temporarily rose to lead the sales of luxury car segment.

Possessing a strong auto industry with many different brands and high national pride, Japanese people especially prefer popular cars produced domestically. However, in the luxury car segment, this is no longer true.

Lexus, Toyota’s luxury car company for many years, often “lost at home” before its German rival, Mercedes. However, at the end of the first quarter of 2021, Lexus once stood at the top with sales growth of 8.8% over the same period last year, reaching 16,063 units.

Contrary to the increase of Lexus, Germany’s number one luxury car company, Mercedes recorded a decrease of 9.3%, reaching 13,969 vehicles. In the same period of 2020, the three-pointed star brand leads Lexus with a distance of nearly 700 vehicles.

The remaining positions in the luxury car segment are BMW, Audi, Volvo, and Porsche respectively. Other Japanese domestic luxury car brands such as Acura and Infiniti did not even appear in the top 25 with sales of less than 2,000 cars.

A Lexus LC500 Cabriolet model rolls on a racetrack in Japan. Image: Genroq

In the popular car segment, Toyota and Nissan monopolize the list of top 10 best-selling brands in the Japanese market (with 1,429,743 sales) in the first 3 months of 2021. In which, Toyota leads with sales of 439,862 units, The Yaris is the flagship product, selling 67,541 vehicles. Honda N-Box leads the segment of K-car block cars with 62,124 units.

Pham Trung

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