The program is implemented from the dealer in the form of a 50% discount on the registration fee and some gifts for all versions.
Specifically, 3 versions of MG ZS have the highest price reduction of nearly 50 million VND. Including 30-35 million VND in cash (50% of registration), 7-12 million VND in body insurance and 10 million VND in accessories.
Customers can convert insurance to cash, however, accessories will be chosen by the agent. The price difference between agents is mainly in the cash part from 3-7 million dong. The version with the lowest price of 519 million VND if subtracting the program can be negotiated at 475-483 million VND. The general reduction at agents including registration and cash conversion insurance is as follows:
|Version||Listed price||Price||The reduction level|
(Unit: million dong)
The appearance of new small crossovers such as Kia Sonet and the upcoming Toyota Taize makes B-sized cars face great competition. Hyundai Kona, Ford EcoSport must reduce prices. Besides, if the government applies a 50% reduction in registration for assembled cars like what dealers are selling to customers, imported cars like ZS will face many disadvantages. These reasons make ZS have to reduce the price.
Previously, ZS also had a deep discount to push inventory, bringing the standard price to the threshold of VND 450-470 million. This is also the cheapest price in the B-segment crossover. However, the MG brand is still at a slight disadvantage because many customers fear the durability of the car.
In 2020, when returning to Vietnam, ZS imported China, using a 4-speed gearbox instead of CVT like the current version. Currently, the car is imported from Thailand and this car company is planning to sell more MG5 also imported from this market.
Since MG does not provide sales figures, it is difficult to judge the correlation of ZS compared to competitors in the segment. However, ZS is also facing many strong rivals such as Kia Seltos or Hyundai Kona. In the near future, in addition to competitors in the segment, ZS will also have to compete with rivals in the money range such as Kia Sonet or Toyota Raize.
MG is a car company originating from the UK, owned by the Chinese car group SAIC. Previously, MG appeared in Vietnam for about 3 months of 2012.
MG returns to Vietnam in mid-2020 with two products, ZS, HS in the B segment and C crossover. With a reasonable price and within the financial range of many customers, ZS has won more attention than HS.