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Mitsubishi Motors’ “dam and rebuild” work in Vietnam – VnExpress


Slightly tweaked the exterior, but the Outlander has a youthful appearance and is much more suitable for urban life than before. The amount of interior comfort is also significantly added. In particular, users also use the Mitsubishi e-Assist safety technology package to assist the driver, such as the front collision warning and mitigation system, rear cross-traffic alert, blind spot warning, assist lane change assist.

In the harsh competitive environment of the C-sized crossover segment, the addition of safety features shows that Mitsubishi Motors Vietnam always wants to pioneer technology, helping drivers inherit the latest research results, thereby helping Driving becomes safer and more enjoyable. Thanks to these upgrades, Outlander is increasingly trusted by customers. In 2020, the company sold 3,969 Outlander units, still an increase compared to 2019 (more than 3,800 units), although 2020 is a year heavily affected by the impact of Covid-19.

The “youngest brother” in the family is no less competitive, which is Attrage. Even the B-size sedan tends to grow faster than the seniors in the family. For the past two consecutive months of March and April, the company recorded Attrage sales exceeding 1,000 for the first time. That is the company that still has difficulty in supply because of the impact of the Covid-19 epidemic when cars are imported from Thailand.

If Xpander entered Vietnam “alone on one horse”, ie will receive the advantages of the first, then Attrage is a double difficult case. Attrage has been in the market for many years, but has not been as successful as expected before. The company’s mission was to create a new image for Attrage, and Mitsubishi did it.

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