” Marseille is the best brand in French football “, Said Portuguese coach André Villas-Boas, in January 2020, a few days before being dismissed by Olympique de Marseille. Is it within the framework of this brand communication? In association with the BMG record company, the football team created their own music label, OM Records, which released their first record. A “multi-artist” rap album, co-produced by the B18 label, and entitled “V 13”. V for Victory, 13 for the postcode of the city. After “Right to the goal”, club motto, right to beat ?
In a cam, shroud and Porsche Panamera, mojito and Kalashnikov atmosphere, we find Jul, Kofs, Le Rat Luciano or the singers Laetitia Bay and Maëlyss. ” Marseille, it’s hot », Raps Thabiti. “ Worse than in Chicago ”, said this Felibrean colleague of Frédéric Mistral. “The visual of the CD is the photo of a building in Campagne Lévêque, a city in the northern districts of Marseille, where some of the rappers of the record come from”, explains Emilie Hauck, artistic director and label manager of OM Records. Child
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