The French automaker had the 11th time to revise its brand identity since 1905.
Peugeot on February 25 released a new logo for the company’s next phase of development under the roof of Stellantis, a combination of two automobile corporations Fiat Chrysler Automobiles and Peugeot SA (Peugeot is a subsidiary). The new French lion identity is a variation from the logo used in 1960.
Compared to the previous design, the new Peugeot logo features a lion’s head and mane with slender, definitive lines. The shield around the lion’s head and the company’s inscription are also designed in a minimalist way following the “flat” trend of the world today.
Peugeot said the new logo represents drastic changes by developing more premium products that serve the mobile needs of people in the new era. The company also changed the website’s interface, giving customers a new experience in choosing, configuring, paying, and exchanging.
Peugeot is the latest automaker to change its logo recognition after brands such as Toyota, Volkswagen, Kia, Hyundai, Nissan, and BMW.
In 1810, Peugeot started its business as a maker of portable appliances, kitchen utensils, and later bicycles. In 1815, Émile Peugeot registered the trademark of Peugeot. In 1889, Armand Peugeot collaborated with Léon Serpollet, a French engineer, to produce its first three-wheeled car.
Peugeot operates in two segments of cars and motorcycles, similar to Honda and BMW. The Peugeot Motorcycles two-wheeled segment was once part of the PSA parent company (when it had not yet merged with Fiat Chrysler) but was sold to the Indian conglomerate Mahindra in 2019. In mid-December 2020, Truong Hai announced a partnership with Peugeot Motorcycles and took first to assemble motorcycles in Vietnam.
In the automobile segment, Peugeot currently sells CUV 2008, 3008, 5008 and MPV Traveler models. All are assembled at Truong Hai’s factory in Quang Nam.