Normally, foreign car manufacturers often sue their Chinese colleagues for copying designs, but one Chinese company is claiming that they are plagiarized.
Drawing a logo is not difficult, like the page Auto Motor und Sport of Germany comments. Just have a pen and a piece of paper, then draw two halves of the circle but leave the gap between the number 6 and the number 12. In the missing part draw a line in the middle. And that is the logo of HiPhi, a subsidiary of the Chinese automaker Human Horizons.
But what if the drawing is rotated to the right by 22.5 degrees? That is the logo of Mobilize – a sub-brand of the Renault group, and was newly established in 2021.
On the left is the logo of HiPhi, on the right is the logo on the car of Mobilize, a sub-brand of Renault.
Those responsible at Human Horizons still immediately recognized the similarity and did not accept it. They think that Mobilize’s logo is too similar to HiPhi’s registered trademark design. HiPhi’s logo has been registered in many parts of the world since August 2018.
Recently, Chinese media repeatedly mentioned the legal dispute between the two sides. It seems that Human Horizons has enough reason to sue in many countries in 2021.
Accordingly, the Chinese automaker filed an application in a German court in October 2021. However, according to Renault, the court rejected the application. In the application, Renault Germany was asked to stop using the Mobilize logo. At the moment, another trial is underway between the two sides, and it seems that Renault has no advantage. It is impossible to know which side will win in the end, at least in Germany.
Human Horizons was established in August 2017 and is headquartered in Shanghai. By October 2018, the company introduced a number of concept models. In July 2019, the HiPhi sub-brand specializing in electric vehicles was launched with the first concept model, HiPhi 1.
The first commercial vehicle, the HiPhi X, went on sale in China in October 2020 and the HiPhi Z from November 2021. In the first half of 2021, the company sold 3,742 vehicles with a retail price of nearly $70,000.
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