According to data from the Vietnam Automobile Manufacturers Association (VAMA) and VinFast, in September, the Vietnamese automaker sold a total of 3,626 cars, ranking fourth in the whole market. Its three models with sales of 1,515, 1,307 and 804 belong to Fadil, Lux SA2.0 and Lux A2.0, respectively. Compared to August, the sales of Lux SA2.0 models increased by 999 units, while Lux A2.0 increased by 467 units.
Positioning in the luxury segment, VinFast Lux A2.0 and Lux SA2.0 increasingly marked the market. Specifically, VinFast SUVs sold 1,307 units. Located in the E-size SUV segment, Lux SA2.0 is priced higher than D-class cars such as Toyota Fortuner, Ford Everest or Mitsubishi Pajero Sport.
The Lux A2.0 sedan also achieved an impressive sales of 804 units. Located in segment E, however the price of Lux A2.0, some versions are close to the affordable D segment. Toyota Camry, Mazda6, or Honda Accord have sales of 378 units, 171 units and 23 units respectively in September.
Sales policy is one of the factors that help VinFast conquer users in recent years. The Vietnamese car company applies a 5-year warranty policy for two models Lux A2.0 and Lux SA2.0, demonstrating confidence in product quality, as well as its long-term commitment to companion.
In addition, with a number of recent gratitude programs such as giving gifts to old users who buy a second VinFast car or buy for relatives, the Vietnamese car company awards the title of brand ambassador indirectly to each owner. Since then, product quality is once again spread stronger through practical experience.
“VinFast is implementing very unique and unique sales policies in the market. Besides, thanks to the diverse ecosystem of the parent group, users enjoy many different benefits”, managing a show share car.
Since then, instead of a long-standing brand, Vietnamese customers today do not hesitate to choose the young Vietnamese car manufacturer’s products in terms of age but solid in quality. Good sales policy helps VinFast “new star” gain a foothold in the market, when users can access class cars more easily, thereby, quality of life is significantly improved.
Fadil is at the top of segment A
Meanwhile, the appearance of Fadil brings a new wind, alongside Japanese and Korean rivals. In September, this urban model achieved sales of 1,515 units, leaving competitors such as Hyundai Grand i10, Kia Morning, Toyota Wigo behind.
Capital is the lowest segment, most accessible to first-time car buyers, sales of size A cars for many years often account for a high proportion. Fadil joins the attitude of the latecomer, so the car is equipped with many amenities, the most safety features. At the same time, VinFast offers many different promotions and after-sales policies compared to competitors. All of these are aimed at both increasing sales, but at the same time for maximum benefit to the user.
For example, in addition to the two-year interest-free preferential policy when buying VinFast, the company also has many gratitude programs to old users, so many people can own cars at a much lower actual cost. With the listed price, if you pay the effort to “hunt” vouchers from those who do not use.
Many commentators, attractive sales policies, hit the psychology of people wondering about economics, so they have attracted a large number of first-time buyers. Many people who do not intend to buy a car have also decided to upgrade 2 wheels to 4 wheels. That is the reason why Fadil has consistently led the A class, and at the same time reached the top of the best-selling cars in the market for many months.
“When the market has more options, users will benefit more both in terms of product quality and after-sales policies. Fadil has partially accomplished this in segment A,” said a longtime expert. market watcher said.
Approaching the market in a different way, VinFast is in the branding phase, not paying attention to profits. With sales policies that maximize the benefits for users, the car companyViet is turning its goal of covering market share into reality and becoming a national car in the future.