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Toyota Vietnam denies the news of stopping sales of Vios GR-S


Toyota said that some recent media channels said that it was not correct to kill the Vios GR-S sports version, which was launched in February 2021.

A representative of Toyota Vietnam said that the company still distributes Toyota Vios GR-S normally. “There is no way that Vios GR-S has stopped selling in Vietnam,” said a communications and marketing boss of a Japanese firm.

Toyota dealer sales staff in the north and south said they still accept customer deposits for Vios GR-S, the most expensive model of the Vios line. However, due to the impact of the Covid-19 epidemic, assembly components for the GR-S version were not abundant, leading to a shortage of goods.

A model of Vios GR-S at a Toyota dealer in Hanoi. Photo: Doan Dung

“Some dealers, if they have stock, will deliver immediately, it takes about 1-2 months,” said an employee at a Toyota dealership in District 7, Ho Chi Minh City. “The Vios GR-S is still selling normally. In the future, the company will expand the GR-S product portfolio with other models such as Fortuner, Hilux.”

Toyota has a sports car division called Gazoo Racing (GR). In addition to non-commercial racing cars, the company sells products of the GR series such as the Yaris, 86 and Supra to target customers who prefer pure sportiness. These models are based on the standard versions but use separate parcels of suspension, electronics, engines, and transmissions.

Below is the GR is the GR-S (Gazoo Racing Sport), which is considered as versions with “sporty quality” but is easy to use with mass customers (entry-level) and cheaper than the GR. The sportiness of the car mainly comes from bodykit equipment or some minor upgrades in the engine.

Delineating GR and GR-S in two price ranges and customer groups of Toyota is similar to the way of Mercedes. The German automaker has a purely sporty AMG branch (usually with 2-digit symbols), while to serve a large customer group or simply want to create more options to diversify the product range, Mercedes has the AMG Line line. BMW also has an M series dedicated to high-performance models, while the popular car closest to M is called M Performance (different from the regular version in both bodykit, equipment, engine), and The lowest is the M Sport Line (only different from the regular version in the bodykit package).

Cockpit on a Vios GR-S model.  Photo: Toyota

Cockpit on a Vios GR-S model. Photo: Toyota

To name sports body kit products, Toyota used to use the suffix TRD (Toyota Racing Development) Sportivo on its models. In 2021, Toyota replaced TRD with GR and therefore agreed to use GR-S instead of TRD Sportivo. In Indonesia, Thailand, Toyota currently has versions of the GR-S series such as Wigo, Yaris, Rush, Raize, Fortuner.

Vios GR-S costs 630 million VND, the most expensive in the product range of Toyota Vios, the best-selling B-size sedan in Vietnam. In addition to some sporty exterior equipment, the car has a leather-wrapped steering wheel with gearshift paddles, a CVT gearbox with 10 simulated gears, two Eco / Sport driving modes. Opponent is Honda City RS priced at 599 million.

Doan Dung – Thanh Nhan

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