THE SPORT SCAN – The American publisher is working on a change of identity for its football simulation.
After Pro Evolution Soccer, which became the free-to-play eFootball this year, will the other flagship football simulation, FIFA, be renamed? This is a possibility mentioned by its publisher in a press release this Thursday. “In the future, we are studying the idea of renaming our football games. This means that we are reviewing our naming rights agreement with FIFA, which is separate from all of our other official football partnerships and licenses.Writes Cam Weber, CEO of EA Sports Group.
Since 1993 and the release of the first installment of its football game under the name FIFA International Soccer, EA Sports has paid the rights to the International Federation to use its acronym for a confidential amount. Without explaining the reasons which would push him to change the name of his game for the 30e iteration expected in September 2023, the publisher wishes to reassure his fans.
“The breadth of our partnerships and our licensed content ecosystem will allow us to continue to bring unparalleled authenticity to our football games, now and for many years to come, ” continues EA Sports by highlighting the “300 licensed partners who give us access to more than 17,000 athletes in more than 700 teams, in 100 stadiums and more than 30 leagues around the world.” Over the years, the FIFA series has built its immense success around the promise made to consumers to be able to play with their favorite teams and players and to participate in as many official championships and tournaments as possible (Premier League, Liga, Bundesliga, Ligue 1 , Champions League, Europa League…).
EA Sports, which relied on Kylian Mbappé as a new ambassador, also communicates on the first results of FIFA 22, available for a few weeks. Rather successful with a score of 78/100 on Metacritics (press review), the last episode has already attracted 9.1 million players. “7.6 million Ultimate Teams created and 460 million games already played», Adds the editor. In 2020, FIFA 21 was the best-selling video game in France with 1.3 million copies (physical and digital) sold.