Despite the impact of the Covid-19 epidemic, more than 1.3 million motorbikes were sold in the first 6 months of 2021, up 9% over the same period in 2020.
Similar to cars, the motorbike market in Vietnam still grows in terms of purchasing power despite the Covid-19 epidemic affecting all aspects of life. At the end of the first half of 2021, the Vietnam Association of Motorcycle Manufacturers (VAMM) including Honda, Yamaha, Suzuki, SYM and Piaggio, announced sales of 1,368,814 vehicles, up 9% over the same period in 2020.
VAMM firms do not publish brand-specific sales figures. Honda’s sales alone reached about 1.05 million vehicles, equivalent to a market share of 77%, a slight decrease of 2% over the same period in 2020.
VAMM’s sales account for about 95% of the 2-wheeler market share in Vietnam. The rest comes from large motorcycle manufacturers such as BMW Motorrad, Ducati, Triumph, Harley-Davidson…, private stores or electric vehicle brands, including VinFast.
The Covid-19 epidemic in the first half of 2021 is more complicated than in the same period of 2020. In this context, motorcycle consumption is still increasing, showing that the demand for two-wheeled vehicles is still standing in Vietnam.
“The Covid-19 epidemic has temporarily or reduced people’s travel activities for a certain period, but in the long run, the demand for motorbikes remains stable,” said general manager of the marketing department of a Japanese car company in Vietnam. , to speak.
According to him, motorbikes are still the most suitable means of transportation for the majority of Vietnamese people. “Motorcycles can be used together, but to take the initiative, people tend to equip their own vehicles to freely move around or serve work. Motorcycles may not have high sales growth, but they will not decrease either. Change happens in the way people use it, for example moving from the digital car segment to the scooter segment, from cheap cars to more expensive cars like motorcycles,” he said.
The head of marketing department of another car company under VAMM said that the company’s sales were almost stationary, neither increasing nor decreasing in the past half year. This company mainly sells high-end scooters.
“The epidemic mainly affects the group of low- or middle-income workers. For those with good or high incomes, the demand for high-end motorbikes does not fluctuate much, even they switch to cars to get vehicles. move safer during the epidemic season,” he said.